Factors that Motive and Demotivate Young Males in the U.K. to Purchase Dissertation

Factors that Motive and Demotivate Young Males in the U.K. to Purchase Luxury Clothes Online - Dissertation Example The growth of the luxury market is attributed mainly to the emotional attachments consumers have with certain luxury brands. The growth has particularly been witnessed in the luxury clothing market that has experienced rising sales volumes. Online shopping which involves buying of goods or services directly over the Internet has grown in popularity over the past couple of years. The growing popularity of online stores or electronic shops is evident in the fact that they have increased in number. While there are countless online stores, a few of the popular ones include eBay and Amazon.com. Online shopping has several advantages to shoppers and marketers alike. Their main advantage is their convenience and capacity to link buyers and sellers who are separated by great distance. 1.2 Statement of the Problem The number of people performing online shopping in the U.K. and indeed across the globe is rising by the day. While this is a general trend, there are people who do not like to enga ge in online shopping for various reasons or as a result of various barriers. Young males in the U.K. love to own luxury clothes, especially if finance is not a limiting factor. While some of the males prefer to purchase luxury clothes online, a significant portion of the population would rather go to brick and mortar shops to make similar purchases. This study is dedicated to establishing the factors that motivate and demotivate young males in the UK to purchase or avoid purchasing luxury clothing online. This study is necessary since there is no such study that has been conducted in the U.K. before.The study will therefore fill the knowledge gap that currently exists in this respect. 1.3 Research... Traditionally, people have been used to purchasing products directly from physical stores. This method demands the physical presence of consumers at the store when selecting the products. However, the trend has changed tremendously over the last few decades because of technological advancements. According to Hasan, the developments witnessed in new media technologies ranging from the Internet, CD-ROMS, interactive kiosks, to digital TV and radio have ushered in a new era. The new media have not only changed marketing communication but have also influenced consumers’ behavior. Hasan argues that the advent of new technologies such as theInternet has changed the way consumers behave.According to Arens, online shopping enables consumers to place orders by giving a description of the product or service over the Internet. Once the order is received, the product is delivered to the consumer at the closest point of collection. Apart from offering consumers, a better way of viewing pro ducts and services offered at the store, it also builds a close relationship between consumers and marketers.

International Business Strategy Essay Example | Topics and Well Written Essays - 1750 words

International Business Strategy - Essay Example It is a fashion house established by Thomas Burberry in 1856, which became iconic for its check pattern and its outdoor line of clothing, particularly its trench coats. Its long years of existence and ties with the British historical narrative since the 1900s, established Burberry as a heritage brand. At present, it is a holder of Royal Warrants, which is a form of recognition that the establishment provides goods to a member or members of the royal family. These variables are inherent in Burberry’s branding and figure prominently in its competitive strategies. But during the 1980s, the company has experienced poor performance and this persisted way until the latter part of the 1990s. This changed in the past decade and the company is considered to be one of the best global brands in its category and is operating with record profit. Currently, Burberry has more than 500 stores in over 50 countries. This report will explore Burberry’s strategies, which allowed it to gain competitive advantage in the luxury market and achieve successful expansion overseas. The Luxury Fashion Market: An Analysis The luxury fashion market is composed of several categories but these are mostly dominated by apparel and footwear. It can also include leather goods, accessories and jewelries. While each of these can very well be considered a separate industry, companies tend to sell them all given the fact that they do overlap, mainly because they have the same consumer demographics and consumer demand profile. The fashion luxury industry – mature industry - caters to a specific group of consumers: the wealthy. These are those who need practical (since clothing and footwear are, of course, necessities) but prestigious products; and those who are fashion conscious. This variable explains why the industry emphasizes intensive marketing and advertising campaigns. The consumer demographics and demand profile, wrote Wagle (2003), also underpins how the overall industry d emand is driven by â€Å"general economic trends, including changes in disposable personal income, consumer confidence, and consumer spending.† What this means is that in times of economic growth, the market’s demand is driven by the consumers’ need and impulse, whereas, during economic downturn, caution permeates the market. This is demonstrated in the poor performance of luxury fashion companies during the recent financial crises. The financial crunch, based on several empirical evidences, is proven to put pressure on the luxury market. The Global Economic Crisis Resource (2009, p.27), for instance, stated in one of its findings that â€Å"much activity in the luxury market has been driven by easy credit and perceived wealth† and that the crisis has significantly reduced the net worth of the rich, forcing them to cut consumption significantly. Today, the luxury fashion industry is a lucrative business due to globalization. The robust development of emer ging economies such as China, India, Russia, and other countries, has led to an expanded demand for luxury goods. In addition, it also provided the opportunity to source cheaper materials and labor abroad. The integration of the international market has facilitated these trends and companies like Chanel, Gucci, Hermes, Louis Vuitton and Burberry effectively seized the opportunity to their advantage. However, it also increased competition and changed the dynamics by which products are made and sold to consumers. Competition As previously

BORDER SURVEILLANCE USING WIRELESS SENSOR NETWORK Research Paper

BORDER SURVEILLANCE USING WIRELESS SENSOR NETWORK - Research Paper Example The troops guard the border according to prearranged route as well as the time interval (Ammari 12). Border patrol has widely depended on human participation. On the other hand, the relative cost for the growing number of workers as well as the retreating precision through human-only supervision has called for the contribution of high-tech devices in border patrol (Ammari 36). Amongst these, Unmanned Aerial Vehicles (UAVs) for mid-air surveillance have lately been used to track routinely and detect track unlawful border crossing. Due to the outsized coverage as well as high mobility of the UAVs, the concentrated human participation in low-level surveillance practices can be minimized. In applications of border patrol, the established supervising network ought to cover a considerably large monitoring region. On the other hand, the radius of sensing of a single sensor node is usually limited. Consequently, many sensor nodes are expected to complete the coverage need. In addition, different kinds of sensor nodes like underground, camera, ground, and mobile sensors provide dissimilar coverage potentials. In addition, every sensor type has a special cost, sensing radius, as well as sensing accuracy (Aykanat54). As a result, a most favorable deployment approach is required to settle on the number along with locations of sensor nodes with varied capabilities. The primary objective of the deployment is to get the deployment tactic using the bare minimum number of each category of sensors to cover the entire surveillance area furthermore to accomplish desired intrusion detection likelihood. The aim is sensing the surroundings as well as communicating the findings to the data gathering center (Aykanat54). Most employment areas are envisaged for WSNs ranging from military surveillance to the monitoring of endangered species of animal populations. The research on the node placement together with coverage issues deals with effective use of

Nuclear Non-Proliferation Essay Example | Topics and Well Written Essays - 2000 words

Nuclear Non-Proliferation - Essay Example Many theories exist on the 'why' and 'how' of nuclear proliferation such as 'classical realism' and 'neo-realism' but what is generally accepted is that the locus is external in nature. As per Fry, "If a state bids for hegemony, other states willform an alliance to contain and deter the expansion-revisionist states" (Fry 3). This is based on the assumption that states seek to, "maximize their power in order to survive in a competitive international system," (Ogilvie-White 44). Hence, nations who see a perceived threat to their national interests or in extreme cases to their very existence (as in the caser of Israel) seek to acquire a nuclear deterrent since "security represents the intimate challenge to a states survival (Ogilvie-White, 45). This theoretical debate is best exemplified by the arguments propounded by Scott D. Sagan and Kenneth N. Waltz in their book 'The Spread of Nuclear Weapons, A Debate' (New York: WW Norton and Company, 1995). This scholarly debate has two basic schools, one that views states as unitary, rational entities and the other which feels that proliferation occurs as an outcome of organizational interests. Both views have their merits and limitations as will be expanded upon. However, it is quite apparent that given existing geo-political realities, more and more states will seek to acquire nuclear weapon capabilities as a safeguard against nuclear blackmail. The first school of thought, led by Kenneth Waltz are the proliferation 'optimists' in that they feel that nuclear proliferation is not necessarily a negative outcome, and that contrary to popular belief, it may even have contributed to world peace. According to this theory of 'rational deterrence', "once more than one state has acquired a second-strike capability, war between the nuclear armed states is unlikely to occur, due to the fact that mutual destruction is almost assured" (Waltz 1990, 734). Waltz argues that near parity in nuclear weapon capability leads to a reduced probability of armed conflict on account of the prohibitive costs of waging war; unacceptable levels of mutual destruction; and lesser chances of miscalculation by the political leadership, since the ramifications such miscalculation would be catastrophic. This theory certainly gains some credibility when one considers that there has been no all-out war between two nuclear powers. However, Waltz qualifies this optimism by laying down certain pre-conditions that have to exist for stable deterrence. These are firstly, that "there should be no preventive war while a state is developing its nuclear capability; secondly, "both states must develop a sufficient second-strike force to retaliate if attacked first; and thirdly, "the nuclear arsenals must not be prone to unauthorized or accidental use" (Sagan and Waltz, 51). This position seems quite reasonable since nuclear wars are more likely in conditions of asymmetry, even though the asymmetry might be in terms of conventional military capability. It also reinforces the rationale of states seeking to acquire nuclear weapons capability in order to maintain the balance of power through nuclear deterrence. This would be particularly true of states which see themselves surrounded by inimical neighbors, as in the case of

The Human Experience Essay Example | Topics and Well Written Essays - 500 words

The Human Experience - Essay Example ed my life around upon the realization that in life, anyone can be made vulnerable to a disease and be confined to the misery of excruciating thoughts and feelings of insecurity besides physical pain. Having surpassed cancer and being occasionally ill to this point has been such a humbling experience that it teaches me the way to joyful living despite the fact that humans possess only fleeting moments of existence on earth. With this physiological conflict, I learn to view things in a different light and gain a more positive insight behind the principle of ‘carpe diem’ or seizing each passing day as if it were the last, for the essence of living occurs to be living in full measure and this is the reason I feel alive with enthusiasm as I venture to proceed with my studies in a manner of learning via creative rather than conventional approach. Equivalently, my tough encounters with sickness and slow recovery at some point has all the more inspired me to spend ample time with my family, close friends, church service, and the civil air patrol whenever I can. Looking into the painting with analytical intent, one would observe that Alexander the Great quite reflects a figure of radiance instead of gloom, signifying that his monumental courage does not merely apply to fierce situations of combat among men fighting over territories and conquests to be won. The sight of Alexander in the marvelous craft of Siemiradzki is one that enables me to imagine bravery from within or that which depends not on the type of battle and what I have become out of illness I suppose resembles much of the heroic scenario in which Alexander appears far from ceasing to be great that he even manages to extend his confidence to the attending doctor at the time notwithstanding the dreadful case of his infectious disease. His aura in the masterpiece, to me, is symbolic of determination or fervent willfulness to live and conquer with which I could figure a relevant connection of personally

Philosophy of leadership Assignment Example | Topics and Well Written Essays - 3000 words

Philosophy of leadership - Assignment Example I choose to work in organizations because I want to change the world, and feel that I can have the most impact by aligning my effort with the purpose of others. I take as my purpose fostering the growth of knowledge, the development of people, and improvement of the common quality of life. This revolves round certain guiding principles and values as well. As a leader, one is at the position to sit back and let the Human Resource department, and all relevant individuals dictate your leadership strategy. After all, you are busy serving customers and driving revenue. That is a mistake! Since your success remains tied to having great talent and you play a major role in developing future leaders, you should take an effective role in shaping the leadership strategy. In addition, the foundation of a leadership strategy is a core leadership philosophy (Stogdill, 1955, 102). A leadership philosophy defines what it means to be a leader and is unique to your company. It describes what leaders d o and what is expected of them, and represents the basis for all leadership activity, including development, promotions, and movement. In many companies, the leadership philosophy is abstract and ill defined, but it may lay crafted through a series of interviews and consensus discussions with senior leaders (Sims, 2005, 88). There are many leadership theories. These revolve round trait approaches, contingency of situational models, transformational or charismatic models, and power. They all influence approaches in one way or another. The theories and associated research attempt to explain leader or follower behavior, characteristics, or personality. Some theories refer to the characteristics of the leader. For example, charismatic leaders tend to gain respect and trust. Personality theories on the other hand refer to the leader’s traits such as integrity and honesty (D'Aveni, 2002, 92). Leadership can encourage initiative as well. This lies in the readiness to act that channe ls ability into results. Hesitation often leads to missed opportunities, so leaders must often take the first step or support a colleague who recognizes the opportunity. If people lay asked to take risks, leaders must support them if things do not go well. Often many failures lie experienced, in order to reap the reward, and the path from idea to payoff can be long and unforgiving. I value personal courage, to overcome risk-aversion and maintain integrity. Doing the right thing is not the easiest path often (Hodgkinson, 1983, 122). Doing something, new or enacting change can be difficult even for the visionary. I believe in the Stockdale paradox, that no matter how bleak our reality is, we must maintain faith that we will ultimately overcome and triumph. Thus, my influence as a leader can only be as great as I am resolute in times of trial (Bell, 1990, 123). The question of hiring new leaders against that of growing one’s own lies best answered as a percentage, which can serv e as a useful guide to how you recruit or promote leaders. Many companies have an unstated philosophy that they want to grow their own leadership talent. However, what is the right mix? Establishing this question as stated goal gives clarity to all involved, and should remain revisited every few years. If your goal is 25 percent new hires and 75 percent grow

Is the Death Penalty Applied Fairly Essay Example | Topics and Well Written Essays - 1000 words

Is the Death Penalty Applied Fairly - Essay Example This definition also raises a lot of questions because according to many laws, the death penalty is considered, lawful and non-malicious yet it also involves the killing of human beings by the government or concerned authorities that execute such penalties (Williams, 2002). Those who oppose the death penalty argue that the terms ‘execute’, ‘murder’ and ‘kill’ can be used interchangeably. All the three actions result in the same end because life is lost in all the cases. Those who argue that the death penalty is just and fair fail to realize that they are supporting something that is as wrong as the crime that they purport to punish. Supporting the execution of someone who commits murder is just like committing murder itself. This is because the end result of such actions is the death of the people. Claiming that the death penalty is fair is similar to comparing rape to lovemaking or battery to self defense (Williams, 2002). Those who support tha t the death penalty is applied fairly base their arguments on the fact that the death penalty is a punishment for those who deserve to be killed for what they did. There are many types of punishments that may be given to people who do wrong deeds. These punishments may range from denying a person certain privileges, imprisonment and even the death penalty. The right thing to do according to the law is to ensure that the punishment given fits the crime that was committed. This means that a small crime should be punished in a small way and a very serious crime deserves a punishment of similar magnitude. Law jargon may refer to this as lex talonis which may be generally translated to mean, an eye for an eye. So, if someone kills another person, do they deserve to be killed or get punished in other ways? I do not feel that the death penalty is applied justly or fairly because it is ironic to kill someone who kills another person but not rape someone who rapes another person (Williams, 2 002). The death penalty is not applied fairly because it seems to have a lot of loop holes. As seen earlier, those who support the death penalty do so because they believe that a crime should be punished according to its seriousness. If this was the case, would it be correct to say that rapists should be punished by being raped? If a rapist is considered to be wrong by raping someone else, it is also considered morally incorrect to rape that person with the aim of punishing them. It would be morally degrading to let someone punish the rapist by raping them so that they do not get away with rape and that they do not rape again. Why then would it be right for someone to declare that a killer should be killed? Is this the only means of punishing someone who commits a crime of killing another person? I think that it is also morally incorrect to let someone decide that the life of another person should come to an end for whatever reason (Williams, 2002). Life is very sacred and should be treated as such. No human being has the moral obligation of deciding that another person should live or die for whatever reason. Governments are there to protect the rights and freedoms of their citizens. They should therefore ensure that the lives of their citizens are protected and respected, no matter what they do. When a person is found to have killed another person, the